Five Tips For A Successful PPC Campaign


Pay-Per-Click or PPC ads are used by businesses to increase awareness, boost traffic and generate leads or sales. These ads can be displayed in search results, on social media or on relevant sites depending on the PPC provider you decide to use. Here are five tips you need to follow to make sure your PPC campaign will be a success. Or you could contact experts like to run a successful PPC Campaign.

Know What A Click Is Worth To You

Most PPC provider us a bidding system to determine which ads are shown to users. You will have to decide which keywords you want to target and what kind of users you would like to show your ads to based on demographics, location and other factors. The ad with the highest bid for the keyword and the user profile will be shown. Some PPC provider will charge you every time your ad is shown while others will only charge you with a user clicks on your ad. You need to figure out how much showing an ad or getting a click is worth to you so you don’t end up bidding more money than you should.

Choose The Right Platforms For Your PPC Ads

The cost and result of a PPC campaign varies a lot from one platform to another. Displaying your ads on Google and on other search engines is a good way to complement your SEO campaign and to generate leads by targeting users who are looking for a specific product or service. Showing your banners on a network of related websites is a good way to increase awareness for your brand. Ask yourself what your goals are for your PPC campaign, what kind of users you want to target and compare different PPC providers and the networks they use before choosing on.

Target The Right Keywords And Users

You need to show your ads to the right people. If your goal is to increase awareness for your brand, invest in banners that will be shown on websites relevant to your topic or use Facebook and other social media platforms to show your ads to users with a specific interest. If your goal is to drive sales up, target the keywords that convey the intention of researching a product, finding a service provider or making a purchase right away. You will get better results if your ads are shown to users who are ready to buy a product or to contact a service provider as opposed to targeting more general keywords.

Create Great PPC Ads

A good PPC ad should grab the attention of a user, provide them with valuable information and make them want to click on the ad. Using images is a great way to make your ads stand out but you need to make sure the images you use convey the right message and make people want to see more. If you use text-based PPC ads, write copy that is informative and use calls to action to get more clicks. If possible, run tests to compare two sets of ads so you can figure out which image or which copy generates the most leads. If you want to show video PPC ads, create quality video content that will make people want to keep watching once they have the option to skip the rest of the ad.

Deliver On What You Promised

Make sure that Internet users have an ideal experience after clicking on one of your PPC ads. If you showed a product in the ad, clicking on the ad should take them to the product page. If you mentioned a specific offer, they should find more information about this offer after clicking on the ad. Clicking on a PPC ad and not finding the kind of content they were expecting will probably cause users to leave your site immediately. You should also focus on developing quality content to keep people on your site after they follow a PPC ad and use different techniques to stay in touch with them or to make them want to visit your site again.

These five strategies will help you get better results with PPC ads. It is true that a lot of ads are ignored but you get more traffic and generate more leads with PPC ads if you target the right users and place your ads on the right sites and neworks.