Search engine optimization is a series of strategies that are used to rank content on the Internet. When you go to a website like Google, and you type in keywords, the most relevant results will be at the top. Certain rules must be followed to cater to the search engine algorithms. As long as you can comply with these rules, you will be rewarded with top rankings. Years ago, people learned what it was that the algorithms were looking for which allowed them to rank thousands of pages of the top of search engines with virtually no effort at all. To answer this problem, search engines like Google created algorithms that were able to discern what were called spam pages. Let’s go over what exactly these spam pages are, and how you can avoid being penalized for what is known as SEO spam.
What Exactly Is SEO Spam?
SEO spam refers to trying to comply with what the search engine algorithms are looking for without actually doing so. That sounds a little strange, but it can be explained in the following way. When you look at the first major algorithm shift that Google came out with, they came out with the Google Panda update. This was an update that would search for websites that had very little content but had all of the right keyword phrases. Therefore, to avoid being penalized by this particular algorithm, you simply need to provide them with quality content, preferably articles that are longer than 500 words in length. Another one was called Google Penguin which would penalize websites that had generated thousands of backlinks from sites all over the Internet. To avoid this penalty, it is necessary to get backlinks from websites that are not only respected by Google, but that also have a high PR ranking. It is also good to have a top Domain Authority and Page Authority ranking on those domains to make those links more relevant. There were many other updates including the Google Hummingbird which was essentially a complete rewrite of the way that Google evaluated websites. Regardless of all of this, there is a way to avoid being penalized at all by Google and still achieve top rankings for your website and web pages.
How Do You Avoid These Penalties Completely?
There are five specific rules that you need to follow if you want to avoid these problems. First of all, always create content that is unique. It is recommended for 2017 that your articles be a minimum length of 700 words, with 1000 words or more being preferable. Second, you need to add images to each of your pages that are representative of the content that you are talking about. Third, you need to add videos which are similar in content to what your article is about, preferably an embedded video that you own. Fourth, it is so important to interlink all of your web pages together, specifically those that are in similar categories. Finally, you need to link out at least twice to different websites online that currently rank above the fold for the keywords that you are targeting.
By following these simple strategies, with every page that you post, you are going to appease the search engine algorithms. However, unlike previous strategies that were trying to get away with all of the hard work involved with creating quality content, that is exactly what you are going to give them. Once you have a pattern for getting all of this done, you can quickly create pages that will rank well. Best of all, this can be outsourced to people that can do this for you following these simple rules so that you can avoid SEO spam on every website that you own.