Category Archives: SEM

Basic White Hat SEO Practices

Published / by SomeId4

Search engine optimization is a must-have for all websites. By increasing your visibility in search, you can attract more leads and obtain more paying customers than by using social media. Besides, organic traffic is quite predictable, provided that you manage to maintain your top positions in the SERPs. However, reaching such results isn’t that easy. Most SEO professionals are aware of the fact that speeding up the link building process may attract severe penalties from Google or other search engines. This is why they use only white hat SEO practices while avoiding everything that could be considered as black hat SEO. This article is going to take a closer look at the basic white hat SEO practices and techniques.

A good SEO strategy should begin with keyword research. This would enable you to determine those search terms that have the biggest potential regarding traffic and sales. Also, your keyword research should allow you to pick moderately competitive keywords, to have more chances to get on the first page of Google within weeks or months. Keyword research is the foundation on which you’re going to build your SEO strategies and tactics later on.

Next, you need to optimize all pages of your website around their main keywords. If you want to use only white hat SEO try contacting marketing and SEM company in north naples as they are experts in this field, you also need to avoid stuffing your pages with keywords. Nonetheless, using your main keyword once in the page title, once in the first paragraph and once in the last paragraph of your page copy is acceptable. Also, you need to make sure your copy contains synonyms of the main keyword, as well as other related terms.

When acquiring links from other websites, staying within the white hat SEO realm is a real challenge. You can’t buy links because this is considered a black hat SEO practice. You can’t distribute widgets containing a link back to your website, either. Exchanging links with other websites isn’t forbidden, but it doesn’t bring you too many advantages anyway. According to Google, the only legit method of getting other websites to link back to your pages is to write compelling content that makes other webmasters wish to link to it naturally. You can also write guest posts for other websites or blogs in your industry or niche, but this can also be a tricky practice, so you shouldn’t abuse it.

As website owners don’t have the natural tendency to link to other people’s content, you should put your creativity to good use, and find ways of attracting their attention. You can search for websites that tackle the same topics as yours and write their owners a message, inviting them to get to know your website. You can also consider creating a series of useful articles or guides on solving a major problem of your audience, and ask these website owners if they would agree to publish this series on their site.

Last but not least, you should always remember that you write for human readers above everything else. Creating a copy with the sole purpose of tricking search engines into ranking your pages higher in the SERPs isn’t going to make you successful, as it can be considered a black hat practice. Even if you may be able to climb your way to the top of the SERPs a bit faster, you risk to lose your competitive edge, as speeding up the natural SEO process may easily lead to penalties. Lifting some of these penalties is tough, if not impossible, so you should always stick solely to white hat SEO methods and practices.

Understanding What SEO Spam Actually Is

Published / by SomeId4

Search engine optimization is a series of strategies that are used to rank content on the Internet. When you go to a website like Google, and you type in keywords, the most relevant results will be at the top. Certain rules must be followed to cater to the search engine algorithms. As long as you can comply with these rules, you will be rewarded with top rankings. Years ago, people learned what it was that the algorithms were looking for which allowed them to rank thousands of pages of the top of search engines with virtually no effort at all. To answer this problem, search engines like Google created algorithms that were able to discern what were called spam pages. Let’s go over what exactly these spam pages are, and how you can avoid being penalized for what is known as SEO spam.

What Exactly Is SEO Spam?

SEO spam refers to trying to comply with what the search engine algorithms are looking for without actually doing so. That sounds a little strange, but it can be explained in the following way. When you look at the first major algorithm shift that Google came out with, they came out with the Google Panda update. This was an update that would search for websites that had very little content but had all of the right keyword phrases. Therefore, to avoid being penalized by this particular algorithm, you simply need to provide them with quality content, preferably articles that are longer than 500 words in length. Another one was called Google Penguin which would penalize websites that had generated thousands of backlinks from sites all over the Internet. To avoid this penalty, it is necessary to get backlinks from websites that are not only respected by Google, but that also have a high PR ranking. It is also good to have a top Domain Authority and Page Authority ranking on those domains to make those links more relevant. There were many other updates including the Google Hummingbird which was essentially a complete rewrite of the way that Google evaluated websites. Regardless of all of this, there is a way to avoid being penalized at all by Google and still achieve top rankings for your website and web pages.

How Do You Avoid These Penalties Completely?

There are five specific rules that you need to follow if you want to avoid these problems. First of all, always create content that is unique. It is recommended for 2017 that your articles be a minimum length of 700 words, with 1000 words or more being preferable. Second, you need to add images to each of your pages that are representative of the content that you are talking about. Third, you need to add videos which are similar in content to what your article is about, preferably an embedded video that you own. Fourth, it is so important to interlink all of your web pages together, specifically those that are in similar categories. Finally, you need to link out at least twice to different websites online that currently rank above the fold for the keywords that you are targeting.

By following these simple strategies, with every page that you post, you are going to appease the search engine algorithms. However, unlike previous strategies that were trying to get away with all of the hard work involved with creating quality content, that is exactly what you are going to give them. Once you have a pattern for getting all of this done, you can quickly create pages that will rank well. Best of all, this can be outsourced to people that can do this for you following these simple rules so that you can avoid SEO spam on every website that you own.

The Issue Of Duplicate Content In SEO

Published / by SomeId4

A part of most SEO strategies is to avoid duplicate content because it could affect your search rankings. If you are looking at your SEO strategy, then you need to consider the impact of duplicate content and what it will mean for your website.

What Is Duplicate Content?

To better understand the impact of duplicate content on your website you need to know what the search engines class as duplicate content. Duplicate content is any web content that appears in more than one place on the internet. When the same content repeatedly appears across the internet, the search engines will have a hard time determining which versions should be listed in their search results. This is a problem for website owners are search engines will only choose one instance of the content to list to avoid providing their users with the same content again and again.

Will Duplicate Content Hurt Your Entire Website?

Many people believe that one instance of duplicate content will cause their entire website to be blacklisted by the search engines. This is not true but could happen in certain instances. The instances where this happens come about when the duplicate content appears across the internet at the same time.

If you have a website that is just launching and you copy the homepage information into a press release, this could be a problem. When the press release it put out on the wire system the homepage content will instantly be generated across the internet. This will flag as spam for the search engines because there are hundreds of instances of the homepage information coming about all at the same time. The homepage information would also be for a new domain which does not have a history that they search engines can check. This will often result in the entire website being blacklisted by the search engines.

However, if you have a website which has been around for a while and has other original content, one instance of duplicate content will not be a problem. Of course, you will need to know that you are unlikely to rank for the content because the original will be online and have been ranked by the search engines already.

Scrapers Will Hurt Your Website

Scrapers are people who take your content and place it on their website resulting in duplicate content. While there are many websites and blog owners who watch their webmaster tools to see when their work is scraped and report this, the overall impact on your site will not be that great. If you have a site which has been around for a while, the search engines will not get confused between your original work and the duplicate that is on a small blog with no original content.

However, in the rare instances where your content has been scraped, and the duplicate content is ranking higher than you, you will need to report this. To report scraped content, you will need to use the Scraper Report Tool that many search engines offer. You will have to provide the URL for the original content, the scraped content, the search results and confirm that you are not a spammer.

Republishing Guests Posts On Your Site Will Hurt You

If you write a guest blog post, there will be the temptation to republish this on your website. However, doing this will harm your website because the original post is going to be on a blog with better ratings than you. You should instead look at creating a redirect on your site which points your readers to the guest post. This is a good SEO Practice.